Commercial first
Every decision traces back to margin, average order value or lifetime value. If a change can't be tied to a number, it isn't a priority.
About
Joseph Akinade — Shopify Growth Partner & Ecommerce Solutions Architect
Helping merchants turn their Shopify store into a commercial asset — through strategy, development and measurable optimization.
My story
Technical work that changes commercial numbers
I'm Joseph Akinade — a Shopify Growth Partner and eCommerce Solutions Architect working with merchants who want their store to behave like a commercial asset rather than a brochure.
I started where most people in ecommerce start: solving small, specific problems for founders who needed something fixed yesterday. A broken product page. A theme that couldn't handle a growing catalogue. A wholesale process running entirely on email.
Those problems taught me something that shaped everything since — technical work only matters when it changes a number the business cares about. Revenue, margin, retention, hours returned to the team. Everything I build is measured against one of those.
Skills & expertise
- Shopify & Shopify Plus development
- B2B, wholesale & company accounts
- Conversion rate optimization
- Technical & on-page SEO
- Klaviyo lifecycle marketing
- Platform migrations & integrations
My journey into Shopify
A professional timeline
How a series of small, specific problems turned into a focused Shopify practice.
- 2021
First Shopify builds
Started taking on Shopify work for small merchants, learning theme architecture and Liquid by shipping under real deadlines with real revenue at stake.
- 2022
Specialising deliberately
Turned down generalist web work and committed to one platform. Depth in Shopify proved far more valuable to clients than breadth across five frameworks.
- 2023
Beyond the storefront
Added CRO, technical SEO and Klaviyo lifecycle marketing so growth conversations could cover the whole funnel, not just the build.
- 2024
B2B and wholesale focus
Built increasingly complex trade platforms — company accounts, price lists, net terms and ERP integrations for merchants scaling wholesale.
- 2025
Fiverr Level 2 Seller
Reached Level 2 with a 4.9-star average across 106+ delivered projects and a 100% response rate.
- Today
Long-term growth partner
Working with a focused group of merchants on retainer — designing, optimising and growing stores as long-term partnerships rather than one-off builds.
My philosophy
Four principles behind every engagement
Evidence over opinion
Analytics, session data and customer feedback decide what gets built. Best practice is a starting hypothesis, never a conclusion.
Build for the next year
Clean architecture and editable systems, so your team isn't blocked by a developer every time the catalogue or campaign changes.
Honest communication
Clear scope, realistic timelines and a straight answer when something isn't worth your money — including when that means less work for me.
How I work
Predictable, documented, direct
Small, focused client list
I work with a limited number of merchants at a time so each engagement gets genuine attention rather than being queued behind ten others.
Written scope before work starts
You receive scope, milestones and pricing in writing. No moving targets, no surprise invoices at the end of a project.
Weekly written updates
Every week you know what shipped, what's next and anything blocking progress — without needing to chase for a status call.
Direct access
You work with me, not an account manager relaying messages to a team you never meet.
Why clients choose me
What you get that you won't get elsewhere
- One platform, studied deeply — not five studied casually
- Commercial reasoning behind every technical recommendation
- Direct communication with the person doing the work
- Documented, maintainable builds your team can own
- Post-launch partnership rather than a handover and goodbye
- An honest 'no' when something isn't worth your budget
Certifications
S
Shopify
Partner & platform certified
G
Google Analytics
GA4 certified
S
SEO
Technical & on-page
K
Klaviyo
Email & flows certified
Tools I work with
The stack behind the work
Platform, development, growth and operations tooling used across client engagements.
Platform
- Shopify
- Shopify Plus
- Shopify B2B
- Liquid
- Online Store 2.0
- Shopify Markets
Development
- HTML & CSS
- JavaScript
- Tailwind CSS
- Shopify CLI
- Git
- REST & GraphQL APIs
Growth
- Klaviyo
- GA4
- Google Search Console
- Hotjar
- Recharge
- Judge.me
Operations
- Matrixify
- Figma
- Notion
- Slack
- Zapier
- ERP integrations
Work with me
Think we'd work well together?
Tell me about your store and where growth is stalling. You'll get a considered reply within one business day.