Service

Shopify Store Design — A storefront built to sell — not just to look good.

Conversion-led storefronts designed around your brand, your buyers and the way they actually shop.

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Overview

I design and build Shopify storefronts from the ground up: brand-accurate, fast, and structured around the decisions a buyer makes between landing and checkout.

Every layout decision starts with commercial intent. Where does trust need to appear? What objection blocks the add-to-cart? Which merchandising moments deserve real estate? Design follows those answers, not a template.

Who this is for

  • New DTC brands launching their first Shopify store
  • Founders currently selling on a marketplace who need their own storefront
  • Businesses whose current theme was assembled without a strategy
  • Brands with strong products but a storefront that undersells them
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Scope

What's included

What's included

Discovery & buyer research

Audience, competitor and category review so the store speaks to the people actually buying.

Information architecture

Collection structure, navigation and filtering planned before a single screen is designed.

Custom homepage & PDP design

High-intent layouts for the two pages that carry most of your revenue.

Online Store 2.0 build

Modular, editable sections so your team can merchandise without a developer.

Mobile-first execution

Designed at 375px first, because that's where most of your traffic decides.

Speed & accessibility pass

Image handling, script hygiene, semantic markup and keyboard navigation.

Apps & integrations

Reviews, subscriptions, analytics and shipping wired in cleanly.

Launch support

QA across devices, redirects, tracking checks and two weeks of post-launch cover.

Process

How we'll work together

Process

01

Discovery

Goals, margins, catalogue and customer data. We agree what success looks like before design starts.

02

Architecture

Sitemap, collection logic and wireframes for every key template.

03

Design

Brand-accurate high-fidelity screens, reviewed together in two structured rounds.

04

Build

Clean Liquid and Online Store 2.0 sections, built for editability and speed.

05

QA & launch

Cross-device testing, analytics validation, redirects and go-live.

06

Post-launch

Two weeks of monitoring and refinement based on real session data.

What you get out of it

  • A storefront that converts the traffic you already pay for
  • Merchandising changes shipped by your team in minutes
  • Faster load times and a measurably better mobile experience
  • A design system that scales as your catalogue grows
Proof

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FAQ

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Next step

Ready to start with Shopify Store Design?

Send over the details and you'll get a considered reply within one business day.

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