Service

Email Marketing & Automation — Owned revenue that works while you sleep.

Klaviyo flows, segmentation and campaigns that turn one-time buyers into repeat revenue.

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Overview

Email is the highest-margin channel you own — and for most stores it's running at a fraction of its potential, with a monthly broadcast and no lifecycle automation behind it.

I build the full Klaviyo flow suite, segment your list by real purchase behaviour, and pair it with on-site capture so the list keeps growing with qualified subscribers.

Who this is for

  • Stores with strong acquisition but weak repeat purchase rates
  • Brands sending campaigns with no automated flows behind them
  • Subscription and consumable businesses with predictable reorder cycles
  • Merchants whose email revenue share sits below 20%
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Scope

What's included

What's included

Account & data audit

Deliverability, integrations, list health and existing performance.

Core flow suite

Welcome, abandoned cart, browse abandonment, post-purchase, winback, replenishment.

Segmentation

Behavioural and lifecycle segments that actually change what people receive.

On-site capture

Forms and popups tuned for qualified signups, not vanity list growth.

Templates

Branded, mobile-first, accessible email templates your team can reuse.

Campaign calendar

A planned cadence with briefs so sending isn't improvised.

Deliverability

Authentication, warmup and sunset policy so you reach the inbox.

Reporting

Revenue by flow and campaign, with a prioritised improvement list each month.

Process

How we'll work together

Process

01

Audit

Current setup, data quality and revenue attribution baseline.

02

Strategy

Lifecycle map covering every stage from first visit to loyal repeat buyer.

03

Build

Flows, segments, templates and capture implemented and tested.

04

Launch

Staged activation with monitoring on deliverability and engagement.

05

Optimise

Subject, timing, offer and content testing across the highest-volume flows.

06

Scale

New flows and campaign programmes added as the list and catalogue grow.

What you get out of it

  • A meaningful lift in the share of revenue from owned channels
  • Automated recovery of carts and browsing sessions that would be lost
  • Higher repeat purchase rate and customer lifetime value
  • A list that stays healthy and reaches the inbox
Proof

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FAQ

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Ready to start with Email Marketing & Automation?

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