Home & Lifestyle

Magento to Shopify Migration

A 4,000-SKU migration off ageing Magento infrastructure with zero ranking loss and 55% lower running cost.

Client overview

An established home and lifestyle retailer trading online for over a decade, running a 4,000-SKU catalogue on a self-hosted Magento installation with an ERP integration and a small wholesale arm.

Project details

Client: Home & lifestyle retailer
Industry: Home & Lifestyle
Services provided: Shopify Store RedesignShopify SEOShopify B2B & Wholesale

The challenge

Hosting and maintenance costs were rising while the checkout became increasingly fragile under load.
A decade of accumulated URLs and rankings represented substantial risk in any platform change.
The ERP integration was undocumented and business-critical to fulfilment.

Research

Full crawl and export of every indexed URL, ranking page and structured-data implementation on the legacy site.
Reverse-engineering of the ERP integration against live order data to document every field mapping.
Data-quality audit of the catalogue, which found significant duplicate and orphaned product records.

Strategy

Treat SEO continuity as the primary success criterion, with a mapped redirect for every legacy URL.
Clean the catalogue during migration rather than carrying a decade of data debt forward.
Rebuild the ERP integration properly against documented mappings instead of porting the old bridge.

Execution

What was built

Data migration

Products, variants, customers and full order history migrated with validation at every stage.

Catalogue cleanup

Duplicate and orphaned records resolved, taxonomy normalised, metafields standardised.

Redirect mapping

Every legacy URL mapped one-to-one, with structured data and internal links rebuilt.

ERP rebuild

A documented, monitored integration replacing the legacy bridge, with retry handling.

Wholesale layer

Trade accounts moved onto Shopify B2B with existing negotiated pricing preserved.

Launch monitoring

Daily index, ranking and error monitoring for the first six weeks after cutover.

Rebuilt collection experience on Shopify

Wholesale accounts migrated onto Shopify B2B

Results

What changed

Ranking positions lost

-55%

Platform running cost

4,000

SKUs migrated

99.9%

Post-launch uptime

Technologies used

Shopify
Matrixify
301 Redirect Mapping
ERP API
Shopify B2B
Search Console

What I'd carry forward

Redirect mapping done properly up front is the single highest-leverage task in any migration.
Cleaning catalogue data during migration cost days and saved months of downstream confusion.
Documenting the legacy integration before rebuilding prevented a fulfilment outage at cutover.

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